How Much Can a TimberJacks Axe Throwing Venue Franchise Gross in Sales?

When considering the estimation of potential sales revenue for your axe throwing venue, it is important to take into account various market influences and geographic elements that can significantly impact the outcome. These factors, though not particularly thrilling to discuss, play a crucial role in determining the success of such ventures. However, when approaching TimberJacks about a franchise opportunity, they are well-equipped to provide you with the necessary information regarding these aspects. Their expertise enables them to analyze and assess market conditions and geographical nuances meticulously, allowing them to offer valuable insights into estimating potential sales revenue for your axe throwing venue.

TimberJacks Kidderminster - 10 Lane Venue

David Hinton, the Founder of TimberJacks Clubs and their franchise offering, explains that when considering turnover, it is most effective to assess what can typically be achieved on a lane basis. He compares lanes to owning a portfolio of rental houses, as each one has the potential to deliver a monthly income. However, based on their experience, they have found that the greater the number of lanes you have does not necessarily generate the most profit. Surprisingly, they observed that their smallest venue generates the highest net profit. This suggests that going big is not always synonymous with success in this context. According to Timberjacks’ experience in this industry, their lane yields range from £1700 – £6000 per month – per lane.

Achieving Higer Lane Yields

To deliver the high end of this range, besides venue location and of course establishment, the following elements, namely range, price, availability, standards, and service play a vital role in delivering maximum lane sales. These factors encompass various aspects that contribute to enhancing customer satisfaction and driving revenue.


Firstly, the range of products and services offered by TimberJacks becomes a crucial aspect in attracting diverse customers with varying preferences. Secondly, having competitive pricing strategies is essential as it influences customers’ purchasing decisions and their perception of value for money. Additionally, ensuring sufficient availability of lanes to accommodate customers at any given time helps meet their demands promptly while minimising waiting times. Maintaining high standards across all operations further reinforces TimberJacks’ reputation as a reliable and trustworthy establishment among potential visitors.


Finally, exceptional service provided by well-trained staff creates memorable experiences for patrons which encourages repeat visits and positive word-of-mouth recommendations. By joining TimberJacks you will access a strategy that strongly focuses on these elements and the operational structures required to deliver them.

TimberJacks – The Best Axe Throwing Franchise in the UK

If you’re contemplating entering the realm of axe throwing franchise business operations, there is no need to search any further as TimberJacks Axe Throwing is a well-established brand that has successfully created a business model capable of offering axe throwing experiences in various settings. Whether you desire to establish an entirely new and dedicated axe throwing venue solely for this activity or integrate it seamlessly into your existing range of activities, or even opt for a completely mobile axe throwing operation, TimberJacks provides the necessary expertise and resources to make it happen.

TimberJacks Axe Throwing Franchise - It all starts with a conversation - drop us a call.

The first Timberjacks axe throwing venue was established in 2018 and expanded rapidly, acquiring three additional venues before the onset of Covid-19 in 2020. Despite facing significant challenges, including closures and a decline in business, TimberJacks managed to persevere with their four axe throwing sites and supporting factory, ensuring the retention of nearly 30 employees. Following the reopening phase, rebuilding their clientele from scratch proved to be an arduous task; however, they were fortunate to possess a comprehensive database comprising over 60,000 historic axe throwing clients. It is primarily due to this resource that TimberJacks swiftly regained its footing and witnessed a resurgence across all axe throwing venues once again.

In 2020, as part of their strategic plan, TimberJacks decided to expand their operations by venturing into the mobile axe throwing sector. They made significant investments in equipment and resources, allowing them to enter the bustling festival scene with a fleet of axe throwing trailers and static target stands. The decision to go mobile was seen as a logical step forward for TimberJacks, aligning with industry trends and catering to the ever-growing demand for convenient services. Today, after diligent efforts and substantial investment, TimberJacks proudly holds the distinction of having established themselves as the UK’s largest mobile operation.

Establishing an axe throwing Franchise has been a planned component for TimberJacks since its inception, although the initial years focused primarily on collecting information, refining processes, and establishing operational systems. Presently, TimberJacks Axe Throwing stands prepared to provide numerous opportunities for launching axe throwing franchises that cater to diverse budgets. Axe Throwing Solutions taps into the extensive knowledge and advancements acquired by TimberJacks over time, offering a glimpse into the potential outcomes attainable through a TimberJacks axe throwing collaboration.

10 IMPORTANT Factors when Starting An Axe Throwing Franchise

Axe throwing has become a popular and exciting form of entertainment in recent years, drawing in people of all ages and backgrounds. With its growing popularity, many entrepreneurs are considering starting an axe throwing franchise in the United Kingdom. If you’re one of those individuals, you may be wondering where to start. In this article, we’ll explore the steps you need to take to successfully launch an axe throwing franchise in the UK.

1. Understand the Industry

Before diving into any business venture, it’s crucial to understand the industry you’re entering. Research the axe throwing market in the UK, including its current trends, target audience, and competition. This will give you an idea of the demand for this type of business and help you identify potential locations for your franchise.

2. Develop a Business Plan

A business plan acts as a roadmap for your franchise, outlining your goals, financial projections, and strategies for growth. It also helps attract potential investors and serves as a guide for decision-making. Your business plan should include details such as the initial investment required, target market, marketing strategies, and staffing needs.

3. Find a Suitable Location

The location of your axe throwing franchise is a crucial factor in its success. Look for areas with a high foot traffic, such as shopping centres or central locations. Consider the size of the space you need, parking availability, and accessibility for your customers. Make sure to also check local regulations, as some areas may have restrictions on recreational activities.

4. Obtain Necessary Permissions and Licenses

You may need to obtain planning permission and licenses to operate an axe throwing franchise. These may include a alcohol license if you plan to offer this within your venue. Make sure to research and comply with all the legal requirements in your specific location.

5. Purchasing Equipment

The main attraction of an axe throwing franchise is, of course, the axes. You’ll need to invest in good quality axes that are suitable for throwing. It’s also essential to have proper safety measures in place, such as protective gear and safety barriers. You may want to consider purchasing your equipment from a reputable supplier or joining a franchise that provides equipment as part of their package.

6. Hire and Train Staff

As your business grows, you’ll need to hire a team to manage day-to-day operations. Look for individuals with experience in customer service, as well as those with a passion for axe throwing. It’s also important to provide comprehensive training on safety procedures and techniques to ensure a positive customer experience.

7. Promote Your Franchise

Marketing is crucial for the success of any business, and an axe throwing franchise is no exception. Use a mix of traditional and digital marketing strategies, such as social media, local advertising, and collaborations with other businesses. Offer discounts and promotions particularly during the initial launch to attract new customers.

8. Consider Joining a Franchise

Starting an axe throwing franchise from scratch can be a daunting task. Consider joining a reputable franchise that offers support and established business concepts. This can save you time and resources when it comes to building a brand and attracting customers.

9. Create a Unique Experience

With several axe throwing franchises popping up, it’s crucial to offer a unique experience to attract and retain customers. Think of ways to differentiate your business, such as themed nights, special events, and collaborations with local businesses.

10. Monitor and Adapt

As with any business, it’s important to regularly monitor your performance and adapt to changes in the market. Pay attention to customer feedback and make necessary adjustments to improve their experience. Keep an eye on your financials and make changes accordingly to ensure the sustainability and growth of your franchise.

Bring Axe Throwing To Your Holiday Park and INCREASE Your Revenue!

Are you seeking ways to enhance the experience for your guests and differentiate your holiday park from others? In an increasingly competitive market, it is important to continuously innovate and offer unique activities that will attract new visitors and keep them coming back for more. With this in mind, have you considered introducing the incredible activity of axe throwing to your holiday park?

Axe throwing may seem like an unconventional activity for a holiday park, but it is gaining popularity and has become a sought-after form of entertainment. It offers an adrenaline-filled, immersive experience that appeals to a wide range of individuals and groups, making it a perfect addition to your park’s activity portfolio. The benefits that axe throwing would bring to your park are significant.

Axe throwing has a wide appeal and attracts a diverse range of people. It appeals to thrill-seekers, families, groups of friends, and even corporate teams looking for team building activities. By introducing axe throwing to your park, you can tap into this growing market and attract a new segment of visitors who are looking for unique and exciting experiences.

Of course, one of the main selling points of holiday parks is the ability to provide guests with a wide range of activities and experiences. Adding axe throwing to your park’s offerings will add another exciting element to your guests’ experience. The thrill of throwing an axe and hitting the bullseye is a memorable experience that will leave a lasting impression on your guests and make your park stand out from the rest.

A CGI-rendering of an Axe Throwing Solutions two-lane hut, featuring optional TimberJacks branding.
Moreover, in today’s society, where most leisure activities involve passive, sedentary pursuits, axe throwing provides a great opportunity for physical activity. It is a full-body workout that requires strength, coordination, and concentration. In addition, axe throwing is known to promote mental well-being by reducing stress and improving focus.

Importantly, introducing axe throwing to your park can be a great source of additional revenue. Guests can pay a fee to participate in the activity, and your park can also offer a variety of packages to cater to different group sizes and budgets. Furthermore, the introduction of axe throwing can also increase the length of stay for guests, as they may want to spend more time at your park to fully experience all it has to offer.

You can rely on Axe Throwing Solutions to provide a bespoke solution, including everything needed to set up axe throwing huts at your park. Our huts are designed to be durable and require minimal maintenance, making it a hassle-free venture for park owners. This allows you to focus on providing your guests with a fun and safe axe throwing experience, without having to worry about the set-up and maintenance.

In conclusion, introducing axe throwing to your holiday park through Axe Throwing Solutions is a win-win situation. It will not only attract a new and diverse customer base but also enhance the overall guest experience, promote physical activity, and boost revenue. With all these benefits, it is clear that axe throwing is a valuable addition to any holiday park. Don’t miss out on this opportunity to take your park to the next level and partner with Axe Throwing Solutions today – contact us for further information and any enquiries.